Insights

Where Should You Invest Your Company's Money? A Guide for Business Leaders

Where Should You Invest Your Company's Money? A Guide for Business Leaders

By Lucas Maranho

Understand when your company's surplus cash should be allocated to fixed-income or variable-income investments, and what precautions to take before making any investment decisions.

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Business Credit: How to Negotiate with Your Bank

Business Credit: How to Negotiate with Your Bank

By Lucas Maranho

Understand why your bank manager has their own commercial targets and how this should change the way your company negotiates credit.

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Performance indicators: why your company measures them wrong

Performance indicators: why your company measures them wrong

By Lucas Maranho

Efficiency, efficacy and effectiveness, driver and outcome indicators: the framework to know whether your performance indicators say anything real.

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Macroeconomics and Microeconomics: A Guide for Managers

Macroeconomics and Microeconomics: A Guide for Managers

By Lucas Maranho

Understand how macroeconomic and microeconomic indicators influence your company's investment, pricing, and cash flow decisions today.

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Business Financial Management: 5 Pillars for More Structured Management

Business Financial Management: 5 Pillars for More Structured Management

By Lucas Maranho

Business financial management goes beyond cash flow control. Discover the 5 pillars that structure decisions around planning, budgeting, cash flow, investments, and results.

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Building a Skills Matrix: Turning Perception Into a Management Criterion

Building a Skills Matrix: Turning Perception Into a Management Criterion

By Lucas Maranho

Learn how a skills matrix turns team perception into a clear management tool.

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AI in Leadership: How to Empower People with Artificial Intelligence

AI in Leadership: How to Empower People with Artificial Intelligence

Conecta hub40 São Paulo Talks

Understand how artificial intelligence in business evolves from a tool into a culture, enhancing human decision-making.

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From Agency to Holding: Scale, Margins, and Digital Growth

From Agency to Holding: Scale, Margins, and Digital Growth

Conecta hub40 São Paulo Talks

How we evolved from an agency into a holding company—scaling the business with efficiency and building a competitive edge in digital growth. Discover our journey.

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2031: What to Expect from the Next Five Years of Marketing

2031: What to Expect from the Next Five Years of Marketing

Conecta hub40 São Paulo Talks

Discover how artificial intelligence in business is transforming the customer journey, digital marketing, and competitive advantage through 2031.

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The New Search Paradigm: How AI Redefines Visibility in E-commerce

The New Search Paradigm: How AI Redefines Visibility in E-commerce

Conecta hub40 São Paulo Talks

How AI and search fragmentation are reshaping the e-commerce customer journey. Learn Visibility Engineering and how to scale digital acquisition with a multichannel strategy.

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Operationalizing AI: The 5 Levels of Maturity

Operationalizing AI: The 5 Levels of Maturity

Conecta hub40 São Paulo Talks

Discover the 5 levels of AI maturity in business and how to move from experimentation to scale. Learn why most companies fail and how to drive real impact with artificial intelligence.

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SEO did not disappear: it evolved with artificial intelligence

SEO did not disappear: it evolved with artificial intelligence

Carta Capital

Generative search and new algorithms are reshaping SEO, which remains both relevant and a multibillion-dollar market.

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Granado doubles e-commerce revenue

Granado doubles e-commerce revenue

Canal Executivo

A strategy combining SEO and paid media doubled the brand's digital revenue in just 52 days.

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liveSEO Group acquires N1.ag

liveSEO Group acquires N1.ag

Fusões & Aquisições

The acquisition strengthens the group's presence in e-commerce development and expands its portfolio of digital solutions.

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Expansion strategies are impacting enterprise valuation

Expansion strategies are impacting enterprise valuation

O Globo

Expansion initiatives and acquisitions are increasingly influencing the market's perceived value of companies.

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