Introduction
With over 40 years in the market, Agilitá is one of Brazil’s most recognized premium women’s fashion brands. Known for its signature tailoring and refined craftsmanship, the brand has built a strong identity in the luxury segment.
The goal was to strengthen its organic presence and increase competitiveness in the women’s fashion e-commerce space—one of the most competitive digital markets.
The Challenge
The main challenge was to expand organic visibility and secure top rankings for highly competitive keywords directly tied to the brand’s primary revenue drivers.
The Strategy
The strategy focused on the most relevant e-commerce categories, especially the dresses segment, prioritizing high-volume keywords with strong purchase intent.
At the same time, the blog played a key supporting role in expanding semantic relevance and strengthening content clusters, with topics related to trends, use occasions, and long-tail variations.
Results
The strategy delivered consistent growth in both visibility and revenue.
Black Friday — November 2024 vs. November 2025
- +55.9% in sessions
- +89.7% in revenue
- +37% in transactions
- +51.7% in engagement rate
Year-over-Year Growth — 2024 vs. 2025
- +44.4% in sessions
- +65.9% in organic revenue
- +23.6% in transactions
- +2,000 new keywords ranking on Google’s first page
Strategic Conclusion
Agilitá’s case demonstrates how a consistent SEO strategy—combined with ongoing content production and category optimization—can turn organic search into a scalable growth engine.
By aligning technical SEO, search intent, and content strategy, liveSEO helped position organic traffic as a key revenue driver for the brand.