Context
Hospitalar Distribuidora has operated for decades in the pharmaceuticals and medical supplies market.
With the growth of its online operations and an outdated digital infrastructure, the company needed to evolve its e-commerce technology and improve overall store performance.
Challenge
Although already active in digital, the e-commerce operation needed improvements in performance, user experience, and marketing efficiency.
The company faced challenges related to navigation experience, CMS limitations, and underperforming paid media campaigns. Additionally, it was necessary to modernize the site architecture without disrupting the existing infrastructure.
Strategy
N1.AG led the evolution of Hospitalar’s digital platform, focusing on technology, user experience, and marketing performance.
The project included migrating the front-end to Deco.cx, implementing UX and CRO improvements across the purchase journey, and integrating VTEX Intelligent Search to enhance the search experience.
In parallel, paid media campaigns were restructured to increase efficiency and improve return on investment.
Results
The new technology stack and marketing improvements delivered strong gains for the e-commerce operation.
E-commerce Results (3 months after go-live):
- +12.85% increase in revenue
- +24.95% growth in average order value
- PageSpeed Insights score above 90
- Reduced cart abandonment rate
Paid Media Results:
- ROAS of 19
- 4.59% conversion rate
- Significant improvement in campaign efficiency
Conclusion
This project demonstrates how modernizing digital architecture—combined with UX improvements and a more efficient media strategy—can directly impact e-commerce performance.
With a more robust digital foundation and an optimized marketing operation, Hospitalar is now positioned to scale more efficiently and unlock further growth in the online channel.