Context
Casa dos Parafusos has built a strong presence in the fasteners and tools market, with a broad product portfolio and large-scale operations. As its digital business grew, the company needed a technology infrastructure capable of supporting increasing traffic and sales volumes.
In this context, evolving its platform became essential to ensure performance, user experience, and continued e-commerce growth.
Challenge
The existing technology could no longer keep pace with the company’s growth. The website suffered from slow load times—especially on mobile—directly impacting user experience and conversion rates.
Additionally, the technical structure limited SEO optimization and hindered the scalability of the digital operation. Key funnel pages, such as the homepage, category pages, and product pages, also presented navigation friction that affected the overall shopping journey.
Strategy
N1 led a full platform migration from Fbits to Wake Storefront, ensuring data integrity and a smooth transition with no disruption to operations.
The new architecture was designed with a focus on performance, stability, and SEO optimization—prioritizing faster load times and efficiency across the most critical funnel pages.
Further optimizations were applied to homepage, category, and product pages, along with specific improvements for mobile experience, ensuring faster loading and smoother navigation for users shopping via mobile devices.
Results
The new infrastructure delivered significant performance gains for Casa dos Parafusos’ e-commerce.
Key Impacts:
- +219% improvement in mobile homepage performance
- +295% improvement in product page performance
- Faster and more seamless navigation
- Reduced friction across the purchase journey
- Stronger technical foundation for SEO and digital growth
Conclusion
With a more modern and optimized technology infrastructure, Casa dos Parafusos now operates with greater speed, stability, and conversion potential—creating a solid foundation to support ongoing digital expansion.