Context
Arantz is a premium eyewear brand—both sunglasses and prescription—founded by entrepreneur and actor Rômulo Arantes Neto. The company operates at the intersection of fashion retail and optical products, with a strong focus on product quality and digital experience.
To support its entry into e-commerce, the brand needed to quickly build a robust digital operation capable of sustaining growth from day one.
Challenge
Arantz’s main challenge was launching a fully operational e-commerce business from scratch within a very short timeframe—without compromising the strength of its technology infrastructure.
Before going live, the company needed to ensure that all critical systems—sales, logistics, payments, and financial management—were fully integrated.
Without this foundation, the risk would be a fragmented operation, heavily dependent on manual processes and lacking scalability.
Strategy
YAV Digital structured Arantz’s digital ecosystem by combining technology consulting with hands-on implementation.
The project included defining the ideal tech stack, integrating the e-commerce platform, logistics gateway, and ERP to ensure a fully connected operation from the start.
Sales, logistics, and financial management systems were also integrated to automate workflows and reduce manual tasks.
Results
The implementation of the new digital architecture delivered immediate gains for Arantz’s operations.
Key Impacts:
- E-commerce launch completed in under 60 days
- 100% integration across ERP, logistics, and payments
- Digital operation ready for marketplace expansion
- Scalable technology foundation supporting a lean operation
Conclusion
This project demonstrates how an integrated digital architecture can significantly reduce time-to-market without compromising scalability or operational efficiency.
With a solid technology foundation and fully connected systems, Arantz launched its online operation ready to scale in a structured and sustainable way.